Who we are

Autovia is the UK’s number one automotive content and commerce business

We enrich people’s lives through sharing our automotive knowledge, enthusiasm and expertise with others. We produce accessible, trusted and fun content, enabling people to buy with confidence.

Autovia is home to the UK’s largest and most engaged automotive audience. We’re the fastest route to growth for our partners in a rapidly evolving market.

Our world-leading brands, and the hugely trusted experts behind them, entertain, inform and help audiences whether they’re buying, owning or just dreaming about cars. We’re leaders in every kind of content across digital and print, offering innovative and proven solutions in advertising, new car leads, demand generation, subscriptions, events and car sales.

Our unrivalled reach and scale, combined with valuable and actionable insight into customer needs and behaviour, make us a proven partner for campaign ROI, taking a truly collaborative approach. 

We’re a long-standing member of the Dennis Group, one of the UK’s leading and most respected media owners. We’re also the proud parent of Auto Express, CarThrottle, Driver Power, DrivingElectric, Carbuyer, Evo, BuyaCar, Octane and Vantage. 


Our people

We’re bold, ambitious and highly creative. We place huge value on our people and independent thinking. Our success comes from our famous brands, but more importantly our people – experts and thought leaders in their fields who nurture, develop and grow our businesses.


Our values

At Autovia, we’re clear on the values and the behaviours we think are important in driving our people and business forward: 

Embrace the adventure
Be curious, embrace change and new opportunities, push the boundaries, learn from our mistakes, but most importantly have fun every step of the way

Let’s keep it real
Be authentic, honest and true to yourself – and others.  We build trust and loyalty through our strong relationships and by respecting each other

Be a positive team player
We’re stronger together when working as a team. We’ll have better results if we leverage our collective genius and energy to make a real difference, and then celebrate our successes together

Wow our customers
We listen intently to their needs, and then deliver best-in-class services and results to support them in their goals. We create memorable connections and are great people to do business with


Why work with us?

  • Whether it’s content or commerce, it’s always customer-first
  • World-class, trusted brands in one place
  • Unrivalled expertise and influence
  • Unparalleled scale, reach and effectiveness
  • Valuable and actionable data and insight
  • Partnership approach across new and used

Our journey so far

Autovia is part of the Dennis Group, one of the UK’s leading and most respected media owners. We’re also the proud parent of Auto Express, CarThrottle, Driver Power, DrivingElectric, Carbuyer, Evo, BuyaCar, Octane and Vantage.

The Dennis story goes back to 1973 when it was founded by media mogul and entrepreneur Felix Dennis in London’s Fitzrovia. Today, Dennis is one of the most dynamic media companies in the UK and has transformed its business from its traditional print publishing roots to an award-winning multi-platform media company. 

In January 2021 Autovia was born, spun off from Dennis to create the UK’s leading automotive content and commerce business. It’s a new, dynamic, standalone business made up of our automotive media brands and our BuyaCar ecommerce platform. This new company enables us to focus on the ultra-dynamic automotive sector in rapidly changing times. We’re ideally positioned to win in this hotly contested space thanks to our unique, end-to-end mix of media brands with huge audience reach and insight, plus our ecommerce capabilities.