Autovia titles show growth in latest ABC figures

Published at: 17th February 2022

Auto Express maintains its market dominance

evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%. 

The importance of Auto Express is further highlighted by growth of almost 2% across the brands’ digital and print subscriptions delivering a strong and loyal readership. Auto Express is a trusted authority with exceptional editorial expertise and prides itself in putting the motorist at the heart of its content, making sure they leave feeling informed and entertained. 

Specialist automotive magazine evo, one of the UK’s leading premium and performance car titles, saw growth up almost 9% with 98% of magazines being actively purchased, demonstrating the importance of its loyal audience. The evo brand continues to attract a dedicated and enthusiastic following via its magazine, website, social media channels and live events, offering its audience a true 360 degree performance car experience.

Octane achieved a year-on-year growth of almost 9% and is one of the most actively purchased titles in its category. The magazine retains its position as one of the UK’s favourite premium classic car brands and delivers the highest standards of editorial and photographic content from the most-respected names in the classic car industry. 

Nicola Bates, CEO of the media brands at Autovia, said: “Our Autovia portfolio delivers the UK’s largest automotive media audience across digital, social, video and print to help millions of people enjoy, research and purchase cars.  I’m delighted to see growth in our ABC circulation figures, but importantly that we have maintained our market-leading position in delivering a quality, actively-purchased audience.”

Autovia 2021 ABCs:

Auto Express – 34,929 

evo – 33,530 

Octane – 32,289