evo adds to its international licencing portfolio

Published at: 12th July 2022

Autovia agrees international licencing agreement for Britain’s leading performance and luxury car magazine to be published in Poland

A bullish outlook for the luxury and performance car market sees Autovia, the UK’s largest automotive publisher, partner with Monza Publishing Polska to publish evo magazine under licence in Poland.

This latest partnership further strengthens evo’s international licensing portfolio, reflecting confidence in the UK’s print and digital publishing market while providing Poland’s growing market for performance and luxury cars the most engaging and exciting automotive content available.

Performance and luxury car sales enjoy a strong foothold in the Polish automotive market, with Monza Publishing Polska’s editor, Lukasz Kamiński saying: “Poles are getting bolder and bolder in reaching for unusual cars that also generate a smile on their faces. In signing this partnership with Autovia we will be able to deliver the very best content to our readers with each issue of evo Poland.”

Launched in 1998, evo continues to lead the performance and luxury media sector, with its blend of unique and exclusive editorial match to ground breaking and inspiring photography. A combination that sees evo as a global leader in automotive media.

evo Poland’s editor, Łukasz Kamiński, added “The impending electrification of cars across Europe over the coming years lends a sense of urgency to performance car enthusiasts to enjoy the classic performance driving experience today, creating an unprecedented appetite for the launch evo Poland.

“Although the general Polish car market is shaken by global problems, the performance car segment is doing remarkably well.

“Many Poles have matured to choose an exciting car which is not just beautiful but can be used to help you forget about a gloomy day and may represent a good investment.

“At the same time there is also a clear appetite for the highest quality print content for this segment, as well as digital information, so the launch of evo Poland meets the growing desire for automotive luxury and beauty in all ways.”

Stuart Gallagher, Editor of evo UK, said: “I’d like to welcome Lukasz and the entire evo Poland team to the evo family. Their passion, enthusiasm and knowledge of the performance and luxury automotive sector in Poland is second to none and they will be great custodians of the brand.

“With evo published under licence around the world from Australia, India and across Europe, we are delighted that as the brand approaches its 25th anniversary it remains the automotive world’s leading source for performance and luxury car content.