Karen Parry joins Autovia as Head of Communications

Published at: 11th January 2022

Autovia, the UK’s number one automotive content and commerce growth business, is pleased to announce the appointment of Karen Parry to the role of Head of Communications – a new position within the company. 

Karen brings with her over 30 years of automotive experience and joins Autovia from a 12-month contract as Head of Communications at the SMMT. Previously she has worked in-house for Jaguar Land Rover, Honda, Volvo, Ford and SEAT, and has also run her own consultancy.

Parry will lead Autovia’s Communications and PR activities in the UK as the company grows its content-to-commerce business. Autovia comprises leading automotive media brands Auto Express, Carbuyer, DrivingElectric, evo, Carthrottle and Octane, as well as the research and insights brand Driver Power, plus online automotive retailer BuyaCar.

Nicola Bates, CEO Automotive Media at Autovia, said: “We’re delighted to welcome Karen to the Autovia team. Karen is one of the best and most respected communications people in the automotive industry and will help our brands and teams of experts – already some of the most trusted in the UK – reach an even broader audience.”

Speaking about her appointment, Parry said, “I am absolutely thrilled to be joining Autovia at such an exciting time for the business. I’m hugely passionate about the automotive sector, its importance to the UK economy and the crucial role mobility plays for us all. As the industry moves to electric power, there’s an increased requirement to help consumers understand the journey ahead – Autovia is perfectly positioned to do that”.

karen_parry@autovia.co.uk 07359 306474